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Introducing Business Improvement Services to Your Clients - Webinar
Accounting firms around Australia are looking for strategies to grow fees, without the need for additional team members, more clients or placing further strain on their time.
"Wayne French from Kensington Partners Accountants, Perth, will share his ideas of how he introduced business improvement strategies into his practice"
Lloyd Richardson, founder of ibalance® states; "ibalance® have recently been helping accounting firms in Perth, Newcastle and Hervey Bay, to introduce Business Improvement Programs to their accounting firm clients. Using their existing client database, they have been able to secure exceptional additional fees while at the same time getting great feedback from their clients.
"It's not all about compliance, budgets and cash flows. Research from our seminars around Australia, found that business owners want and need growth. Importantly they are looking for the leadership and support to execute these growth strategies. And they want this, plus more from their Accountant" Mr Richardson said.
Accountants are seen as the most trusted advisor to many businesses so it is incumbent upon them to proactively help their business clients.
"The difficulty is accountants do not have the time, skill or systems to implement Business Improvement Programs. Most of all, they do not have the ability to convert compliance clients to business improvement clients." Lloyd said.
Mr Richardson clearly stated, "Most accountants do not have the mindset to sell business improvement services to their clients. It's out of their comfort zone and they haven’t been involved in sales training".
"ibalance® have solved the conversion gap for accountants, by running information seminars around Australia, for accounting firms but with a unique difference." Lloyd said.
"You see, during the information seminars we have business clients tell their business life story, warts and all, with no hype or selling - just real life business stories. The accounting business clients really get into the case study. The feedback and conversion to our business improvement program is exceptional." Lloyd said
"In April ibalance® presented two information sessions for an accounting firm in Hervey Bay, to just sixteen business clients. Large numbers are not important, but conversion is and eleven businesses opted to join the ibalance® two day business improvement program. That equalled a conversion rate of 68% and $27,500 in additional fees, just by following the proven system we use." Lloyd stated
"The two day business improvement program then leads to a group implementation program. The group meets monthly to ensure accountability and the critical steps of business improvement are implemented. Fees gained during this program can exceed $120,000 (based on 9 businesses) over twelve months. On top of this, are additional accounting fees for the accounting firm" Lloyd said.
Mr Richardson stated, " Understandably the accountants are initially sceptical about the process and really want to protect their clients, however, after seeing the ibalance® method first hand, the whole team, including the partners, become very proactive and supportive of the ibalance® way."
"Accounting firms also receive additional referrals from the seminar, without asking!” Lloyd said.
Development of the business improvement program commenced in the late 90’s in Lloyd’s original accounting firm. It includes systems, templates, videos, workbooks and all of these are in the cloud.
"Accounting firms can have the option to brand the business improvement program under their own banner or use ibalance®, the choice is theirs." Lloyd said
The ibalance® marketing program uses the following proven steps:
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Unique information sessions - using proven marketing templates and systems
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Two day business planning program - online and interactive
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Twelve monthly accountability and implementation group program - using the online step by step system
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Government grant programs.
"ibalance® also have many other business improvement programs including marketing programs, business reviews, financial analysis tools and government grant opportunities; used for business improvement." Lloyd stated.
To find out more about the ibalance® program email info@ibalance.com.au or join the next ibalance® webinar.
Mr Richardson also stated, "If accountants would like to talk to the ibalance® accounting partners around Australia, which have seen firsthand the exceptional results ibalance® delivers, then please email me, lloyd@ibalance.com.au."
accountants would like to talk to the accounting firms partners around Australia that have witnessed the exceptional results ibalance® obtained for their firm, then please email him at, mailto:lloyd@ibalance.com.au
Webinar: (Value $297) Complimentary to Accounting Firms
Friday 15th June 2012, 12 noon (NSW, ACT, Vic, Tas, Qld) 11.30am (S.A) 10.00am (W.A)
To register:
Click here
mailto:infor@ibalance.com.au
Phone 1300 ibalance (422 526) |
